HANK PHILLIPPI RYAN: Time for our Tuesday chat--and so hey. We'll talk about talking. Do you love it? I do. Giving speeches, and presentations, and classes, and speaking at book clubs. I'm trying to remember the very first one I did--certainly it was in 2007-ish, the launch of my first novel PRIME TIME--oh, no, that's wrong. It was before the book even came out, at the Swampscott Massachusetts Public Library. Yes! And in fact, I kept the newspaper clipping about it--it's on my fridge. (Wow, that's been there a long time...)
And aw, they called me a "fledgling author." (I still feel like that.) Do you remember your first book event?
CATRIONA MCPHERSON: My first speaking event as a published author - I'm drawing a veil over those 9am phonology lectures - was in June 2005 at an independent bookshop in Castle Douglas, in Galloway. My first novel -AFTER THE ARMISTICE BALL - had just come out and the room was packed with family and friends who'd booked hotel rooms and blown up airbeds in my house. Few of them had ever been at a book launch before (I know I hadn't) and none of us knew what was supposed to happen.
Luckily the shop staff kept us right. I have no memory of what I said, but I have a clear recollection of my sister Audrey saying "I'd rather die. I'd rather be dead. Aren't you terrified?" when I was about to start speaking. Aspep talks go . . . Also, there was some heckling in the Q&A. A woman asked "Do the words flow out of your pen?" and my oldest friend (and honorary fourth sister) Catherine shouted "The words flow out of her mouth!"
LAURA DISILVERIO: I do get a kick out of book events. It's such fun to hang out with people who value books and writing, especially book groups! If I'm remembering right, my first book event was at my local Barnes & Noble (still there, thankfully!) in May of 2010 when TRESSED TO KILL came out. That was my first published book, part of the Southern Beauty Shop series I wrote as Lila Dare. A local bakery, Little London, baked a cake and iced it to look like the cover of the book. It was delish! (I couldn't find any photos of that event, but here's a cake made to look like a later books--SWIFT RUN.) There were a couple hundred of my friends and family members there, and the staff was very helpful. It was a great party, really. I sold and signed a lot of books, and schmoozed with my friends and anyone else who drifted by, and gave out the bookmarks all successful authors told me were the crucial promotional item to have on hand. I had a blast!
Not all events are like that, of course, especially when I was knew to the writing biz. Many a time I sat alone in a book store or library, staring at the empty chairs and trying to look like I was passionately engaged with examining my nails or searching through my purse for something. I've also done events for the benefit of the one or two wonderful people who showed up.
HANK: And now we've all done so many of them--and it's such a major part of my life!
CATRIONA: I was talking to a group just yesterday. It was - get this - the 80th anniversary of Elk Grove Book Club.
HANK: And such a terrific way to make new friends. I know I've gotten more confident about them, have you? I used to read my speeches from typed word-for -word pages. I still HAVE the pages, new each book and different-ish for each group, certainly. But once I forgot my file of speech (yikes!) and had to do it without--and it was more than fine. How do you handle reading versus extemporaneous?
LAURA: I have to confess to never having had worries about doing book event talks. I've got an extensive background in teaching and speaking from my former profession (which I won't mention because Catriona will make fun of me) -
CATRIONA: Never! That's not teasing; that's awe - so talking about something I'm intimately familiar with--myself, my writing process, and my books--doesn't faze me. That said, over the years, I've honed a few stories which tend to get repeated, and I've culled out the recollections or anecdotes that don't get the laugh or don't seem to interest people. So, that's a long-winded way to say that my speaking at book events has always been extemporaneous. If I'm giving a keynote speech or some such, that's a different story.
HANK: Oh, absolutely, a keynote is a big deal--and each event gets a new one.
CATRIONA: I think I have got more confident, now I stop to consider it. I used to get a very fluffy mouth and the only reason I didn't read from a piece of paper was that everyone would see the paper trembling. I don't get that drymouth now. I still get a blotchy neck. (See pic with Santa hat!) I usually jot notes down in the flyleaf of my book - especially the names of volunteers or bookshop staff to be thanked. My notes wouldn't make much sense to anyone else. "Beach", "Bread oven" "round the back" . . . but they kickstart me.
HANK: What do you talk about? I give my background, how I came to be an author, how it connects with my career as a reporter. Then what kinds of books I writer, and why, and then a bit more specifics about the book. Then I have a sort of "mid-life addition to my career" element--where I talk about the challenges and joys of doing something completely new. And huh. All three of us have done that: had a career that informs our writing for various reasons, and also started writing fiction...ah, after our twenties. What do you think about that?
CATRIONA: it varies. Yesterday at Elk Grove, I talked about my indebtedness to Dorothy L Sayers and the book collections that led to QUIET NEIGHBORS being written. If I'm talking about Dandy Gilver, I've got some great researching tales ("Bread Oven"). If it's the modern novels, I talk a lot about where the ideas come from, especially since one of them came from a bakery in Carmel. Often the Q&A is the best bit. And here's a tip: I usually hint at something "that I'm not going to go into, but ask me in the Q&A if you want to know more". Someone always wants to know more and the hush is broken.
HANK: Oh, yes, planting a question is always good! I do, that, too. Because, there's sometimes that moment of---everyone not wanting to be the first to ask.
LAURA: I usually start by talking about why I became a writer and how I made the transition from my former career to writing. I talk about "the call" from my agent, and how long it took to get from starting my novel to landing an agent and then a contract. It's a mini little "you can reinvent yourself in your middle years" talk. I usually talk about my process (because I ALWAYS get asked about it), and about what the current book means to me, why I wrote it, maybe what sparked it or something interesting about the research for it. I'm almost always asked why I don't write books that are closely tied to my former profession, so I sometimes bring that up as well. No later than the 20 minute point, I open it up for questions.
HANK: Do you read from your book? I rarely do--in fact, I don't unless I am specifically asked. And although I've seen that be a big hit with other authors, I have also seen it be a complete disaster.
LAURA: I only read if asked. I've got a theater background and enjoy reading (and I've been told I do it well), but I've always found it boring to be read to, so I don't do it usually. I also think some people have their own concept of the characters' voices and don't want the author's voice imposed over that.
CATRIONA: I do read, usually. And try hard to give it some drama (see pic with major drama being given!) But I edit and mangle the bit I'm reading to make it work. If someone's trying to follow along they usually give up quite quickly. Sometimes, if it's after lunch, or it's late and/or hot I ask if the audience wants a reading and gauge the response. And I suspect there's an accent component in play. Ending a reading at a cliffhanger moment is a low trick - that I use every single time!
HANK: But of course! And finally, there's the question I always get asked. Where did your name come from? What question do you always get asked?
CATRIONA: Will Dandy Gilver ever come to America? And the answer is no. Miss Marple belongs in St Mary Mead, Inspector Morse belongs in Oxford and Dandy belongs in some wind-lashed, rain-soaked corner of Scotland, trundling around in her Morris Cowley.
LAURA: I always get asked why I don't write spy thrillers, given my background. I have to explain that 1) I'm actually handicapped by the fact that I had a security clearance because I can't use anything I know, and I'd have to submit all my manuscripts to an office for a security review and 2) I don't generally like spy fiction. It's not enough about character for me, and some of the absurdities that are passed off as "real procedure" make me cringe. Physics, people, physics! Too many authors and movies do things with spy satellites that aren't even possible by the laws of physics. Okay, I'm off my soapbox now.
HANK: So what about you Femmes and readers? What are your secrets for a successful event?